A look at Google digital first channel mix, shows that for 2019 YouTube has surpassed Facebook and TV as the platform of choice for all kinds of entertainment. Content creation and strategic Ad placement on YouTube has become the game changer for some corporations and individuals. Regardless of content and quality production, people dive into […]
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The objective of every business owner is to make profit by creating value through product or service offerings. Getting this value across to end users must be intentional and every opening to achieve this objective must be embraced. Google Search Engine offers an opportunity to address customer’s needs. Once a service provider with presence online
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Why Featured Snippet Matters Have you ever ran a query on Google like “how to make pizza”? Google search return answers to questions in this category using either Google snippet or short and precise YouTube videos.Getting featured snippet is key for brands that runs a blog on their service or product page or have a
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1. Identify what’s working where are your sales coming right now? Know the marketing channels that are profitably driving leads and sales. Categories this channels according to their value on your bottom-line and find a way to leverage on your resources and manpower to either upscale or downscale each of the channels. 2. Identify your
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1. Adjust Marketing to Business Outcome One of the realities of today’s customer is that they expect you to assist them along the marketing funnel. This demand looking pass metrics such as clicks, impressions and connecting social media channel to metrics such as revenue, gross margin and profits. It is important for marketing team to
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1. Get audience insight to inspire action Getting insight into customers’ behaviour is key. There are lot of tools available online as well as articles that can help on this. In marketing being able to predict your customers, gives you a big leverage. Questions such as, are your customers impulse buyers? Are they largely influenced
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Sales & marketing is a continuous investment for every business regardless of the season of the year. Below are few tips that can make a great difference in nay marketing endeavour. 1. Take advantage of Seasonal and Cultural Trends by developing opportunities for fans & prospects to engage with your brand online. 2. Think about
Marketing Tips For Year End Useful Anytime Of the Year Read More »
((Leveraging on Google to increase sales & revenue)) Have you ever heard the phrase! Ask Google? Everyone ask Google for a reason. From the simplest to the wildest, and often times for foolish reasons.The answer to this is not far fetch as we all have done a search on Google one time or the other.Here
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A lot has been said about SEO (Search Engine Optimization). SEO counts for business or brands online, so that they can appear where it matters. SEO help businesses to match customers with intent or questions Here are 3 things I have learnt matters in search engine optimization (1). WEBSITE OPTIMIZATION Your site has to be
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To maximize returns on effort and finance expended on digital marketing, a strategy is very much needed across board. A detailed strategy that will covers both online and offline engagement and improve every the internal conversion mechanism in place.It’s clear drafting a digital strategy takes time, effort and investment and often times may involve the
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