1. Facebook news feed:
People would now see more personal content in their news feed and less public content like posts from businesses, brands, and the media. Paying for ads is becoming increasingly important if you want to reach your target audience. This implies that the number of likes on your Facebook channel is irrelevant.
2. Facebook Ad:
For anyone running Facebook ad, recent algorithm updates has shown that detail targeting will reduce ads spent and increase ad relevancy.
3. Facebook Video Content:
You would realize that video content generate more engagement than images or text. Facebook had a strategy in place that even involve paying celebrities to post videos. So posting video is very crucial for any Facebook marketing campaign.
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