1. Identify what’s working where are your sales coming right now? Know the marketing channels that are profitably driving leads and sales. Categories this channels according to their value on your bottom-line and find a way to leverage on your resources and manpower to either upscale or downscale each of the channels. 2. Identify your […]
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1. Adjust Marketing to Business Outcome One of the realities of today’s customer is that they expect you to assist them along the marketing funnel. This demand looking pass metrics such as clicks, impressions and connecting social media channel to metrics such as revenue, gross margin and profits. It is important for marketing team to
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1. Get audience insight to inspire action Getting insight into customers’ behaviour is key. There are lot of tools available online as well as articles that can help on this. In marketing being able to predict your customers, gives you a big leverage. Questions such as, are your customers impulse buyers? Are they largely influenced
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Sales & marketing is a continuous investment for every business regardless of the season of the year. Below are few tips that can make a great difference in nay marketing endeavour. 1. Take advantage of Seasonal and Cultural Trends by developing opportunities for fans & prospects to engage with your brand online. 2. Think about
Marketing Tips For Year End Useful Anytime Of the Year Read More »
((Leveraging on Google to increase sales & revenue)) Have you ever heard the phrase! Ask Google? Everyone ask Google for a reason. From the simplest to the wildest, and often times for foolish reasons.The answer to this is not far fetch as we all have done a search on Google one time or the other.Here
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To maximize returns on effort and finance expended on digital marketing, a strategy is very much needed across board. A detailed strategy that will covers both online and offline engagement and improve every the internal conversion mechanism in place.It’s clear drafting a digital strategy takes time, effort and investment and often times may involve the
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1. Am I measuring what matters? Most business owners make the mistake of focusing on specific key performance indicators instead of tying their marketing objectives around business growth. Tying your marketing objectives around business growth will help you focus on the metrics that matters. An example of this will be focusing on Clicks or Impression
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1. Facebook news feed: People would now see more personal content in their news feed and less public content like posts from businesses, brands, and the media. Paying for ads is becoming increasingly important if you want to reach your target audience. This implies that the number of likes on your Facebook channel is irrelevant.
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