A lot has been said about SEO (Search Engine Optimization). SEO counts for business or brands online, so that they can appear where it matters. SEO help businesses to match customers with intent or questions
Here are 3 things I have learnt matters in search engine optimization
(1). WEBSITE OPTIMIZATION
Your site has to be well optimized for user engagement. The right keywords & key phrases, meta-description, headers among others must be in place. It must be mobile optimized with an average page loading speed. It layout should be easy and it should have a reliable internal conversion mechanism.
(2). CONTENT:
Content is king. Content has to be relevant and regular as well as well optimized with relevant keywords and key phrases. Creativity and other forms of optimization is allowed.
(3). LINK BUILDING
Linking with relevant sites gives your site what we call link juice, in another term higher site authority. So connecting with relevant sites (inbound links), as well as internal links will affect a site overall positioning on the search engine result page
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