Training

We offer trainings

Our services include Web Designing, App Development, SEO, SEM, Social Media Optimization & Management, Graphic Design, Business Advisory Services, Digital Marketing Training among others.

Our Digital Marketing & Web Training

We run personal, corporate , executive & group training . Our detailed and strategic training takes our student to a well sorted proficiency level.

  • Statistics & market trends in digital marketing
  • What is Digital Marketing?
  • Understanding Marketing Process
  • 4 p’s of marketing
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Understanding marketing objectives
  • Digital marketing metrics
  • Digital Marketing audit
  • Understanding Internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting?
  • Different types of websites (functionality and purpose)
  • Planning & Conceptualising a Website
  • Booking a domain name & web hosting
  • Building website using CMS in Class (word press), & Adding Plugins
  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails & How to over come these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing
  • Understanding lead generation across channels
  • Understanding landing pages & thank you pages
  • Landing page vs website
  • Best practices to create a landing page
  • Types of landing pages
  • What & how to do A/B testing?
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing
  • Statistics and overview of Google Business strategy
  • Google AdWords Overview
  • Understanding inorganic search results
  • Introduction to Google AdWords & PPC advertising
  • Setting up Google AdWords account
  • Understanding Adwords account structure (Campaigns, Adgroups, Ads, Keywords, etc)
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign
  • Understanding AdWords Algorithm
  • How does AdWords rank ads
  • Understanding AdWords algorithm (adrank)
  • What is quality score
  • What is CTR?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns – (Standard, All features, dynamic search & product listing)
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
  • Understanding different types of bid strategy (Manual, Auto, Advanced level bid strategies, Enhanced CPC, CPA)
  • What are flexible bidding strategies?
  • Pros & Cons of different bid strategies
  • Understanding ad-extensions & Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Understanding keywords & Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords (Board, Phrase, exact, synonym & negative )
  • Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking?
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Optimizing Search Campaigns through ad groups CTR, QS, -ve Kw, search term, conversion, keywords, non-performing kw, performing keywords.)
  • How to increase CTR
  • How to increase quality score
  • How to decrease CPC
  • Analysing your competitors performance
  • Creating Display Campaign
  • Types of display campaigns- (All features, Mobile app, Remarketing, Engagement)
  • Difference in search & display campaign settings
  • Doing campaign level settings
  • Understanding ads placement
  • Creating diff. adgroups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Optimizing Display Campaign
  • Remarketing
  • What is remarketing?
  • Setting up remarketing campaign
  • Creating Remarketing lists
  • Advanced Level list creation
  • Custom audience
  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate AdWords and Analytics account
  • Measuring performance of marketing campaigns via Google Analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments & How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behaviour
  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords? Different types of keywords
  • Google keyword planner tool, Keywords research process, Understanding keywords mix
  • On page optimization
  • What are primary keywords, secondary keywords and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal linking
  • Meta tags creation
  • Creating Webpage in HTML
  • Using Google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content (article, blog and press release Off Page optimization)
  • What is Domain Authority? How to increase Domain Authority
  • What are back links? Types of back links
  • What is link building? Types of link building, Do’s and Don’ts of link building
  • Link building strategies for your business & Easy link acquisition techniques
  • Local SEO (Google places optimization, Classified submissions, Using H card, Citation)
  • Top tools for SEO, Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • Google Algorithm
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  • What is Online Advertising?
  • Types of Online Advertising Display Ad (Banner ads Rich Media ads  Pop ups & Pop under ads)
  • Contextual advertising (In Text ads In Image ads    In video ads    In page ads  )
  • What are Payment Modules?
  • Companies that provide online advertising solution
  • Tracking & Measuring ROI of online adv.
  • Creating Banner Ads Using Tools
    • Understanding the existing Social Media paradigms, facts, statistics & psychology
    • How social media marketing is different than others
    • Forms of Internet marketing

     

    Facebook marketing

    • Understanding Facebook marketing
    • Creating Facebook page
    • Exercise on fan page wall posting
    • Increasing fans on fan page
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools like Qwaya

     

    Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on LinkedIn
    • Display vs text

     

    Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
    • How to do marketing on Twitter
    • Black hat techniques of Twitter Marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for Twitter Marketing
    • Twitter Advertising
    • Twitter Cards

     

    Video Marketing

    • Understanding Video Campaign
    • Uploading videos on video marketing websites
    • Using YouTube for business
    • Developing YouTube video marketing Strategy
    • Bringing visitors from YouTube videos to your website
    • Creating Video Ad groups
    • Targeting Options
    • Understanding Bid Strategy
  • What is ecommerce?
  • Top ecommerce websites around the world & it's scenario in Nigeria
  • Difference between E-Commerce software and Shopping Cart software
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo commerce and setting up an ecommerce store on Word Press
  • Affiliate Marketing by promoting products which looks like an ecommerce store
  • Case studies on ecommerce websites.
  • How to do Google Product Listing Ads (PLA) for ecommerce websites.
  • How to do SEO for an ecommerce website.
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  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile Marketing
  • Creating mobile website through wordpress
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • Mobile marketing mix
  • SMS marketing
  • Creating mobile application
  • Uploading mobile app in Android and iOS
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  • What is Content Marketing?
  • Content marketing 7 step strategy building process
  • Types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Understanding second customer, Importance of second customer, & How to increase second customer
  • Understanding online influencers
  • Ways to connect with online influencers (mega, & micro influencers)
  • Unique ways to write magnetic headlines
  • Examples of magnetic headlines
  • How to increase opt-in email list with content marketing with examples
  • Case study on content marketing
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    • What is online reputation management?
    • Why online reputation management is need of hour
    • Understanding ORM scenario
    • How to deal with criticism online
    • 10 Online reputation management Commandments
    • 15 ways to create positive brand image online
    • Understanding tools for monitoring online reputation
    • Step by step guide to overcome negative online reputation
    • Best examples of online reputation management
  • practical scenarios
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • Getting your started as an affiliate
  • Nigeria’s top affiliate agencies & affiliate networks on the world
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  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with a FREE theme
  • Adsense tips 
  • Other ways to monetize a website
  • Digital marketing tools for digital marketing audit, monitoring, evaluation, scheduling and monitoring.
  • Screaming frog SEO
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