Training
We offer trainings
Our services include Web Designing, App Development, SEO, SEM, Social Media Optimization & Management, Graphic Design, Business Advisory Services, Digital Marketing Training among others.
Our Digital Marketing & Web Training
We run personal, corporate , executive & group training . Our detailed and strategic training takes our student to a well sorted proficiency level.
- Statistics & market trends in digital marketing
- What is Digital Marketing?
- Understanding Marketing Process
- 4 p’s of marketing
- Why Digital Marketing Wins Over Traditional Marketing?
- Understanding Digital Marketing Process
- Understanding marketing objectives
- Digital marketing metrics
- Digital Marketing audit
- Understanding Internet & web
- Understanding websites
- Understanding domain names & domain extensions
- What is web server & web hosting?
- Different types of websites (functionality and purpose)
- Planning & Conceptualising a Website
- Booking a domain name & web hosting
- Building website using CMS in Class (word press), & Adding Plugins
- What is email marketing?
- How email works?
- Challenges faced in sending bulk emails & How to over come these challenges?
- Types of email marketing- Opt-in & bulk emailing
- Setting up email marketing account
- Best platforms to do opt-in email marketing
- Setting up lists & web form
- Creating a broadcast email
- What are auto responders?
- Setting up auto responders
- How to do bulk emailing?
- Best practices to send bulk emails
- Tricks to land in inbox instead of spam folder
- Top email marketing software’s & a glimpse of how to use them
- Improving ROI with A/B testing
- Understanding lead generation across channels
- Understanding landing pages & thank you pages
- Landing page vs website
- Best practices to create a landing page
- Types of landing pages
- What & how to do A/B testing?
- Selecting landing pages after A/B testing
- Converting leads into sales
- Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
- Statistics and overview of Google Business strategy
- Google AdWords Overview
- Understanding inorganic search results
- Introduction to Google AdWords & PPC advertising
- Setting up Google AdWords account
- Understanding Adwords account structure (Campaigns, Adgroups, Ads, Keywords, etc)
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
- Understanding AdWords Algorithm
- How does AdWords rank ads
- Understanding AdWords algorithm (adrank)
- What is quality score
- What is CTR?
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns – (Standard, All features, dynamic search & product listing)
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?
- Understanding different types of bid strategy (Manual, Auto, Advanced level bid strategies, Enhanced CPC, CPA)
- What are flexible bidding strategies?
- Pros & Cons of different bid strategies
- Understanding ad-extensions & Types of ad-extensions
- Adding ad-extensions in our campaign
- Creating adgroups
- Understanding keywords & Finding relevant keywords
- Adding keywords in ad-group
- Using keyword planner tool
- Understanding types of keywords (Board, Phrase, exact, synonym & negative )
- Creating ads
- Understanding ad metrics
- Display & destination URL
- How to write a compelling ad copy
- Creating ads
- Tracking Performance/Conversion
- What is conversion tracking?
- How to set up conversion tracking
- Adding tracking code in your website
- Optimizing Search Campaigns through ad groups CTR, QS, -ve Kw, search term, conversion, keywords, non-performing kw, performing keywords.)
- How to increase CTR
- How to increase quality score
- How to decrease CPC
- Analysing your competitors performance
- Creating Display Campaign
- Types of display campaigns- (All features, Mobile app, Remarketing, Engagement)
- Difference in search & display campaign settings
- Doing campaign level settings
- Understanding ads placement
- Creating diff. adgroups
- Using display planner tool
- Finding relevant websites for ads placement
- Creating text ads
- Creating banner ads using tools
- Uploading banner ads
- Optimizing Display Campaign
- Remarketing
- What is remarketing?
- Setting up remarketing campaign
- Creating Remarketing lists
- Advanced Level list creation
- Custom audience
- Introduction to Google Analytics
- How Google Analytics works
- Understanding Google Analytics account structure
- Understanding Google Analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google Analytics
- Starting with Google Analytics
- How to set up analytics account
- How to add analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- Importance of funnels
- How to integrate AdWords and Analytics account
- Measuring performance of marketing campaigns via Google Analytics
- What is link tagging
- How to set up link tagging
- Understanding filters & segments & How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behaviour
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords? Different types of keywords
- Google keyword planner tool, Keywords research process, Understanding keywords mix
- On page optimization
- What are primary keywords, secondary keywords and tertiary keywords?
- Keywords optimization
- Content optimization & planning
- Understanding your audience for content planning
- What is the difference between keywords stuffing & keyword placement
- Internal linking
- Meta tags creation
- Creating Webpage in HTML
- Using Google webmasters tool & website verification
- Sitemap creation & submission in website & webmasters
- How to write an optimized content (article, blog and press release Off Page optimization)
- What is Domain Authority? How to increase Domain Authority
- What are back links? Types of back links
- What is link building? Types of link building, Do’s and Don’ts of link building
- Link building strategies for your business & Easy link acquisition techniques
- Local SEO (Google places optimization, Classified submissions, Using H card, Citation)
- Top tools for SEO, Monitoring SEO process
- Preparing SEO reports
- How to create SEO Strategy for your business
- What is link juice?
- Importance of domain and page authority
- How to optimize exact keywords for your business
- Google Algorithm
- What is Online Advertising?
- Types of Online Advertising Display Ad (Banner ads Rich Media ads Pop ups & Pop under ads)
- Contextual advertising (In Text ads In Image ads In video ads In page ads )
- What are Payment Modules?
- Companies that provide online advertising solution
- Tracking & Measuring ROI of online adv.
- Creating Banner Ads Using Tools
- What is ecommerce?
- Top ecommerce websites around the world & it’s scenario in Nigeria
- Difference between E-Commerce software and Shopping Cart software
- Payment Gateways, Merchant Accounts & Logistics for physical goods.
- Integrating Woo commerce and setting up an ecommerce store on Word Press
- Affiliate Marketing by promoting products which looks like an ecommerce store
- Case studies on ecommerce websites.
- How to do Google Product Listing Ads (PLA) for ecommerce websites.
- How to do SEO for an ecommerce website.
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile Marketing
- Creating mobile website through wordpress
- Using tools to create mobile websites
- Using tools to create mobile app
- Advertising on mobile (App & Web)
- Targeting ads on Apps
- Targeting ads via location
- Targeting ads on search engine
- Content Marketing on mobile
- Mobile strategy-segmentations option targeting and differentiation
- Mobile marketing mix
- SMS marketing
- Creating mobile application
- Uploading mobile app in Android and iOS
- What is Content Marketing?
- Content marketing 7 step strategy building process
- Types of content with examples
- How to write great compelling content
- Keyword research for content ideas
- Optimizing content for search engines
- Discussing authority blog
- Steps towards developing authority blog
- Ways to monetizing authority blog
- How to market your content?
- Understanding second customer, Importance of second customer, & How to increase second customer
- Understanding online influencers
- Ways to connect with online influencers (mega, & micro influencers)
- Unique ways to write magnetic headlines
- Examples of magnetic headlines
- How to increase opt-in email list with content marketing with examples
- Case study on content marketing
- What is online reputation management?
- Why online reputation management is need of hour
- Understanding ORM scenario
- How to deal with criticism online
- 10 Online reputation management Commandments
- 15 ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by step guide to overcome negative online reputation
- Best examples of online reputation management
- practical scenarios
- 3 A’s of affiliate marketing
- How people make millions of dollar in affiliate marketing?
- How to be a super affiliate?
- Different ways to do affiliate marketing
- Affiliate marketing secrets
- Getting your started as an affiliate
- Nigeria’s top affiliate agencies & affiliate networks on the world
- How to get approved for AdSense?
- Cool trick to get AdSense approval by Google
- Using your AdSense account interface
- Placing ads on your blog
- Creating blogs with a FREE theme
- Adsense tips
- Other ways to monetize a website
- Digital marketing tools for digital marketing audit, monitoring, evaluation, scheduling and monitoring.
- Screaming frog SEO