A look at Google digital first channel mix, shows that for 2019 YouTube has surpassed Facebook and TV as the platform of choice for all kinds of entertainment. Content creation and strategic Ad placement on YouTube has become the game changer for some corporations and individuals.
Regardless of content and quality production, people dive into content on YouTube that resonates with their passion and interest. Better still regardless of the presence of famous actors, viewers are eager to engage content that allows them to dig deeper into their interest. This tells us that a different set of rules is at play when it comes to entertainment on YouTube. It is a mix of interest, passion, intent, creativity, content quality, content length, and consistency among others.
The story of how people are becoming stars by the day through YouTube is not only amazing, it spells a similar outcome for brands that are willing to leverage on the possibility it offers.
Everything is very open with a really clear clarification of the challenges. It was really informative. Your website is extremely helpful. Thank you for sharing!