To maximize returns on effort and finance expended on digital marketing, a strategy is very much needed across board. A detailed strategy that will covers both online and offline engagement and improve every the internal conversion mechanism in place.It’s clear drafting a digital strategy takes time, effort and investment and often times may involve the […]
Do You Have A Digital Marketing Strategy? Read More »
1. Build your audience Marketing is a game of numbers, especially social media marketing. The larger the audience, the higher the probability of conversion. Before making major investment in social media marketing, resources and time should have been expended to build audience. Audience acquisition strategy has to be driven by best practice, research and creativity.
3 Key Principles of Selling Via Social Media Read More »
1. Facebook news feed: People would now see more personal content in their news feed and less public content like posts from businesses, brands, and the media. Paying for ads is becoming increasingly important if you want to reach your target audience. This implies that the number of likes on your Facebook channel is irrelevant.
3 important Facebook updates you should know about Read More »
A lot has been said about SEO (Search Engine Optimisation). SEO counts for brands online, so that they can appear on the first pageof Google Search Engine Result Page. Here are 3 things I know that matters in SEO(1). SITE OPTIMIZATION: your website has to be well optimized. Relevant keywords and key phrases has to
3 Major parts of SEO (Search Engine Optimization) Read More »
As a Digital Marketer the first thing I do is to audit a client’s website & online presence. Website audit gives you the insights you need to improve your website and your business online. And guess what, there are many tools out there to give you an idea of the ways your website is contributing
Why you need a constant websites audit Read More »